Tuesday, May 30, 2006

Golf Tournament Registration: People vs Golfers

AH!, the golf tournament.  Have you ever wondered what it takes to bring together 100 to 150 golfers to play in a golf tournament and to be specific, a Charity Golf Tournament?


“No Problem! Others do it all of the time, I am sure I can fill a tournament with no problem!”  How many times have I heard this?  Recently, way too many times.  And, there are people out there who are having you pay them to tell you what I am about to say…


It boils down to this.. you had better personally know two to three hundred golfers to get forty or fifty to play in your golf tournament.  How do others do it?  Most of the time they are looking for People, not Golfers…  It is much easier to get people to play in a charity golf tournament than it is golfers, and to tell you the truth most of these tournaments that have over 100 players more than 75% play golf one a year.  Statistically, there are many more people to hit on than golfers.  All these events are looking for is someone with cash in there hands…


And why are these people playing in your event?

This is the big questions and I have the big answer?  The only reason they are playing in your event is because… They Know You…  That is the only reason…  They are playing in this event because they know you, they like you and they trust you…. And if you do not know a few hundred people, much less golfers, you are not going to fill the event.


Yaw, you can load up their car with free goodies and valuable prizes, which will get some attention from people and golfers, but that will not fill the tournament.  Only people, who like you, know you and trust you will fill the event.


So, how do you fill the event if you do not know a few hundred people who know you?  You have to find other people to recruit who know people that know them.   Sounds easy, doesn’t it?  But it is not…because most of those people who know people who know them are not going to know you.  And they are going to throw their clout towards someone they know. 


Now, there are those who want visibility and they are going to go towards an affair that is going to have a Big Name, or is for a big charity or cause.  That would be the case where they do not necessarily want to get to know you, but more to get to know who you know…


So, to get people who know people you have to get to know them so they get to know you.  There are several ways to do this.  I write about one way which is the best way and that is play Business Golf with them, but you can do it another way and that is just play in a charity golf event with them.  The charity golf event is a form of business golf.  Some outline of preparing for it.

Now, to get golfers to play is a much harder game to play.  Same goes with needing to know hundreds of golfers, but they are pickier.  They also play in a lot of events so they pick the events they want to go to a year ahead of time.  The same goes true with them needing to know you.  It probably is even more important.  And how do you get to know them?  Same formula.


Bottomline: Filling a golf tournament is not automatic.  And it could take years before you get to know enough people or golfers who want to play in your event.  People and golfers are not going to play in your event if they do not know you.  If they were going to take a chance and play in an event for someone they did not know it would have to be fore all of the free stuff they get and not because of the charity.  The people who know you will go beyond paying an entry fee, they will continue to support financially in games and other fund things that you charge for at the event.  The people who do not know you will be the ones who just come for the free stuff and the golf (and, yes, the free food).


So, think about how many people and golfers you personally know before biting off doing a golf tournament… Because, filling it will not be easy.



Scot Duke


Innovative Business Golf Solutions, LLC.




Author of: ‘How To Play Business Golf’, From The Boardroom To The Fairways…

The best investment you can make for your business…





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