The WGC Accenture Match Play tournament is one of the best showcases for REAL golf.
Why doesn’t TV like it?
Well, only knowledgeable businesses that understand golf will sponsor this event. All of the sponsors who are looking only for a number hate the format because, like what took place today, the marquee players are at risk of not making it to Sunday when the golfing viewer ship is at its highest...and even higher if Tiger is playing. So, what will take place now that Tiger is not playing, less sports coverage will be provided of the event from the network feeds primarily due to the TV sponsors pulling out so the network is not getting the revenue to support the people they have in the field covering the matches.
Again, Tiger brings in sponsors to the golf events, but if he falls short and losses in the match play event like anyone cane, the sponsors feel they are getting shorted and will not sponsor anymore Match Play events. They are only interested in the event because the main draw to their product is playing, Tiger.
It still is a great showcase of how Real Golf is to be played...sponsors or not sponsors, it is worth watching.
President & Business Golf Mentor
Innovative Business Golf Solutions, LLC
scot.duke @ innovativebusinessgolf.com